In the Innovations Section of the Expo West Hall at the Venetian in Vegas USA, Veritise made its global debut on January 3rd, 2022 at what is considered the world’s most influential technology show in the world: the CES. The CES which stands for Consumer Electronics Show, has grown throughout the decades into so much more than just an expo for consumer electronics. Thousands of companies, many of them Fortune 500, present their latest technologies for both B2B and B2C at the CES which spans more than 1.6 million net square feet of exhibit space. The show is heavily visited and covered by media outlets, ranging from mainstream media journalists, to influencers, Youtubers, bloggers, newspapers and TV stations.
Frank Thijssen (COO), Bastien Violleau (Sales Director) and John Sypniewski (Sales Representative) traveled to Vegas to represent Veritise at the booth at the CES Expo.
“CES Unveiled” Media Event
Two days before the main expo event started the Veritise team kicked off with a special media event called “CES Unveiled” which is the official CES preview event series that showcases the latest products and trends leading up to CES.
The CES Unveiled event series brings together key players in the technology industry, including innovative technology companies of all sizes, influential media, senior-level executives and prominent tech industry influencers.
The CES Unveiled event is exclusively accessible to members of the media and only a small sub-set of all companies presenting at the CES are selected each year to present their products and services at the CES Unveiled. Veritise was among the companies selected for its unique patent-protected innovation in the blockchain space.
We took full advantage of this exclusive opportunity to demonstrate our app prototype and inform the media about our upcoming rollout of commercial services as well as the current token sale. We gave interviews on the spot and connected with many media outlets who came to the Veritise booth eager to learn more.
John Sypniewsky (left) and Bastien Violleau (right)
Frank Thijssen pitching to media representative (left), and John Sypniewski (right)
The Main CES Event
Over a span of three days more than 45,000 business professionals, industry leaders and investors flocked to the expo to get a glimpse of the latest innovations and to establish important connections. The Veritise booth enjoyed a lot of attention from visitors as well as other exhibitors. The team was busy giving pitches, performing live product demonstrations, explaining the features and potential of Veritise services and answering many questions.
We can now look back at a successfully completed event at the CES as well as look forward to new upcoming events, namely RFID Journal Live (USA) and VivaTech (France). More details about these events will be announced soon.
Frank Thijssen, Veritise COO (left), Bastien Violleau, Veritise Sales Director (right)
A Few Veritise Media highlights
Ranker.com wrote about Veritise’s application of the blockchain being “revolutionary”:
https://www.ranker.com/list/five-coolest-uses-of-blockchain-at-ces-2022/rmach?ref=browse_list&l=1
TechTimes.com called Veritise “innovative” and “sophisticated”:
https://www.techtimes.com/articles/270157/20220106/ces-2022-ces-unveiled-glytch-gaming-desk-ces-drones-ces-moonbikes.htm
Korea IT Times writes about Veritise patent-protected technology:
http://www.koreaittimes.com/news/articleView.html?idxno=110563
The European Financial Review interviews Veritise CEO Cormac Lucking:
https://www.europeanfinancialreview.com/the-start-up-veritise-is-developing-a-blockchain-based-application-to-combat-counterfeiting/
One of the CES Expo halls packed to the brim with visitors